Two other cosmetics brand Nivea and Mentholatum also introduced a new men’s skin care line, and retailers reported being more store space will be dedicated to showing men products. The researchers said the skin care market’s rapid growth from China looks more and more attention to men, regarded as access to social and career success factors. The other a more outrageous guess is: Is it caused by China’s one-child policy to reduce marriageable women, and now has begun to lead to competition between males to upgrade, so they are more concerned about their appearance.
Man becomes a male gender role as an important symbol, therefore, men are preferred fashion area and strength of feeling about, such as automotive, sports and fitness. A feeling of power or “power demand” products and services are often won the men’s favorite, for example, men often use smoking to display the charm of the Marlboro cowboy on the use of the image shows the feeling of power. For the brand, the power demand is a very important element of men moved, the brand through the “power” of interpretation and insight, to find a new image and brand appeal.