Women used to be the main target of marketing luxury brand, they are diamonds in the face of temptation costumes often easily excited. The man has always been regarded as “producers” have been ignored. “Compared with women, they attach great importance to the brand of goods or services, or even do not mind the value of the product itself, more concerned with hiding behind the value-added products, while enjoying quality of life, if we can get more intimate, thoughtful service care, they think it is their identity, and would have to provide services have strong brand identity and reliance. “According to market research firm Euromonitor say, even in a mature market for luxury goods, such as the United States and Britain in the past five years, sales of men’s apparel women’s growth rate is twice China’s retail market is the world’s men the greatest growth potential. In the period 2005 to 2009, the Chinese women’s luxury goods market growth of 7% in the male market, the figure is 48%. Luxury goods market is experiencing a terrifying “sex change operation.” “For men, only a luxury for more embellishment, more decorative. To the pursuit of quality of life, attention to detail, they have already abandoned the emotional impulse spending, higher spiritual realm is their pursuit.” International luxury Products Institute CEO Milton that men’s spiritual content is the first luxury factor.