Lead: high quality leather Ludwig Reiter family decided the fourth-generation descendant of Till Reiter Campbell Street in Beijing, Campbell Department of Ludwig Reiter opened the first store in Asia. The brand of the material selection is very stringent, very strict quality control, as well as Reiter’s production is very limited, has been in short supply [...]
To get a product and brand favored by men, must have deep meaning and style. Do not just exaggerate the items, but also look for the spirit behind the elements, to make men whom tempted. Some smart companies caught in this mentality, spend a lot of marketing efforts, such as Chivas disabilities commercials “live chivalry” [...]
Women used to be the main target of marketing luxury brand, they are diamonds in the face of temptation costumes often easily excited. The man has always been regarded as “producers” have been ignored. “Compared with women, they attach great importance to the brand of goods or services, or even do not mind the value [...]
Earlier this month, Hermes Madison Avenue in New York opened its first men’s shop. The store’s area of 2450 square feet, interior similar to the traditional tailors.
The transatlantic similar things are happening: a luxury brand Lanvin Paris in September 2008 closed the Lundunbangde Street women’s clothing store, while the famous tailor Street Sai Weier [...]
Man becomes a male gender role as an important symbol, therefore, men are preferred fashion area and strength of feeling about, such as automotive, sports and fitness. A feeling of power or “power demand” products and services are often won the men’s favorite, for example, men often use smoking to display the charm of the [...]
Two other cosmetics brand Nivea and Mentholatum also introduced a new men’s skin care line, and retailers reported being more store space will be dedicated to showing men products. The researchers said the skin care market’s rapid growth from China looks more and more attention to men, regarded as access to social and career success [...]
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